Advertising Copy: Every Word Counts

There is nothing worse than opening up a brochure or logging onto a business website, and viewing poorly written copy. A poorly written ad will detour potential clients, but a well-written, clear, concise ad will be a positive reflection on your business, and increase your companies clientele.

The famed author Mark Twain stated it so perfectly: "The difference between the almost-right word and the right word is the difference between the lightning bug and the lightning!"

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