Three Important Ingredients in Advertising Copy

There are three important ingredients that must be included in your advertising copy:

a) Psychology (being able to persuade and convince the reader)

b) Sound reasoning (well-crafted, logical sentence structure that engages and stimulates a reader)

c) Creativity (clever, unique and distinguishable from other ads... it stands out!)

If an ad is written using those elements, then it will accomplish the desire result. It will make an impression and it will SELL!