Advertising Hints: Stating the Benefits

While advertising is important, it is more important to state the benefits of your product or service in all of your advertising, whether that is on your website, in brochures or any other promotional materials Stating the benefits is paramount to every single successful advertising campaign ever created. It is a wonderful advertising tool. Benefits are those things that offer value and directly benefit your customer. Benefits are not to be confused with features. A feature is merely a component of your service or product, but a benefit highlights what the user/buyer of your product or services will receive.