“Words are, of course, the most powerful drug used by mankind.” ~ Rudyard Kipling
There isn't a public speaker that does not know the power of words. Words have the power to inspire, entice, motivate and sell. If the words are chosen wisely, they can motivate and persuade people into a specific course of action. Experienced marketing professionals know the value of choosing the right words to influence readers.
Think about your words
Think about influencing
Think about selling
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